A tale of the Paris metro, and wine.
In February 2015, Bastien was wearing a bobble hat knitted by his grandmother when he lost it in the Paris metro.
He went on the hunt for a replacement but found nothing but boring, badly-made hats with no soul.
An entrepreneur at heart, Bastien came up with the idea of creating a brand that reflected him; cheerful and honest, with a mission to inject good vibes into accessories and the lives of their owners.
He went on to create our first concept: The Bobble Hat Bar!
In the winter of 2015 on the other side of Paris, while Bastien was looking for his bobble hat, Emilien was bored out of his brain in his nuclear engineering job: too much regulation, slow-moving and not enough creativity, so he decided to start his first company which he closed after a year.
Emilien was on the look-out for a new project to invest in, and met Bastien while enjoying a few glasses of wine. The duo teamed up (after many more glasses of wine) and Emilien channelled his commitment to animal welfare into Cabaïa and created our motto ‘Serious is boring’, a nod to his old job.
FIRST POP-UP STORES:
In the winter of 2016, Cabaïa joined the network of sellers in French department stores Printemps and Galeries Lafayette and opened 8 pop-up stores all over France (including one in Dijon, don’t ask why...). With over a hundred stockists in France (thanks to Princess Lala, our first stockist), Emilien manages the pop-up stores, website and shops, while Bastien oversees the factory, design process, management and logistics.
Our first concepts
Our mission: to make the world less serious and create a committed and respectful future for fashion.
1 Beanie + 3 Bobbles
The concept that launched the brand. Click below to see our best-loved Cabaïa bobble hat looks 😍
Socks with a magic button
Our second concept, inseparable socks thanks to a handy button. Soft and comfortable socks named after couples.
One small step for mankind, one giant leap for Cabaïa
First partnerships included RC 92, Lyon Football Club (pretty cool, we know), Miss France, and a bobble hat bar which opened at the ice rink on the first floor of the Eiffel Tower!
A new concept was launched: The Sock Dance, inseparable socks that are attached together with a small wooden button. As colourful as ever, just the way we like it (initially we tried to attach the socks using magnets, but they stuck to the drum of the washing machine...). Our products are 100% vegan and soon to be certified...
TO INFINITY AND BEYOND
Cabaïa aimed to conquer the world by expanding internationally, launching in Switzerland, Belgium, Germany, and even opening a pop-up store in Sweden (ok, so we admit Sweden was a bit of a failure this time, to be tackled again later)
The launch of a new concept: round and rectangular beach towels, presented in a waterproof pouch with a small pocket on the back, enough to keep Cabaïa busy all year round! The opening of three pop-up stores marked the beginning of summer adventures in Nice, Aix-en-Provence and Toulouse!
MOMENTS TO BE PROUD OF
Cabaïa receiving the EVE Vegan certification and launching a partnership with the SPA, donating all profits from our capsule collection to them. Then there’s the Marty Challenge, where we donate €1 every time a photo of our products is posted on Instagram! We only work with Oeko-Tex certified materials.
We’re not stopping, we’re accelerating!
AROUND THE WORLD IN 80 BAGS
We launched our brand-new concept: Around the world in 80 bags! An urban, original backpack, full of great ideas, just the way we like it!
We launched Cabaïaperitif, evenings dedicated to humour in select venues to ensure good vibes not just when wearing our products, but all the time!
NEXT DESTINATION: EUROPE
We launched our website across Europe! Our dreams are coming true as we continue to deliver a daily dose of happiness (and madness) by creating fashion of the future, this time internationally!
THE BAG IN ALL ITS FORMS
2020 is the year in which the Round the World concept is broken down into 80 bags with the arrival of two new formats: the Mini bag and the Maxi bag.
It's official, our site is available in 4 different languages: French, English, German and Spanish!
YEAR OF ADAPTATION
Obliged by the health crisis, we decided to develop fun masks to protect you while keeping you stylish.
The suitcase, toilet bag and other new concepts should be here soon!
Nothing is impossible at Cabaïa
ECOLOGY AT THE HEART OF OUR ACTIONS
2021 is the year of total commitment. Whether in the creation of our products, the choice of our modes of transport or our actions at the office, we are working to become 100% environmentally friendly and B-corp Certified.
2 new models of bags are now available:
- The City, a real backpack for urban adventurers
- The Old School, designed to bring colour to your days.
SPOILER ALERT: NEW CONCEPT
While you are waiting, a little riddle:
"To the gym, on a trip, at the office, I'll be with you everywhere, I could even slip into your great Cabaïa backpack, who am I?"